Success case — Consumer Lending

Colombia's first 100% digital credit product

Challenge

Create an accessible credit solution and develop an underwriting engine that could be effective at targeting a population with high levels of informality

+ Design a user-friendly and agile customer interface that could eliminate paperwork requirements.

+ Maximize automation to provide a fast turnaround and reduce operational expenses.

+ Source sufficient information online to manage identity verification and risk assessment.

Challenge

A responsible and sustainable revolving credit line, designed to improve customer lifetime value while maintaining long term financial health

+ Real time decision making and record time disbursements.

+ Balance low ticket loans with low pricing to prevent over debt.

+ Rewards for payment behavior through a gamified experience.

Results

3M+
Disbursements to +500K unique users served nationwide
70%
Users accessing credit with non existent or negative credit history
13
Loans per customer, validating the value proposition
+30K
New credit histories created in the established credit bureaus

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